What you need to know about restaurant branding?
In reality, it is so difficult to explain what a restaurant brand is. A restaurant brand simply means a general impression and feeling that people associate towards a product or service. For the sake of this topic, Chiakfree is going to define brand as a recognition of experience that people feel towards a business, in the terms of name, slogan, design, symbol, and identifier features which help to distinct your restaurant from the rest.
Take control of your Restaurant Brand at before the Starting Line
Don’t be the one who had their consumers controlling their business brand just because they did not take time to carefully think about their brand before they launch the business.
Why branding your restaurant /café matters?
Branding = Money
In business, people are talking about goodwill; and goodwill in another word means how much people are willing to pay for the brand. When you have a clear brand identity, business expansion to a new location will be much easier.
What entail for a Brand for your Restaurant?
The name of your restaurant is vital. There isn’t a standard to measure a good or bad name. As it is a name given, it should align with the goal and mission that your restaurant trying to achieve in now and in future.
Not every restaurant will have their own logo, but it’s uncommon that any big companies don’t have one. Don’t rush to get it done, communicate well with your designer until you get the best version.
Although slogan is not always necessary in business, a good slogan can help differentiate your restaurant from your other competitors.
KFC, finger lickin’ good ; McDonald, I’m Lovi’ it ; Subway, Eat Fresh.
A slogan really intensifies and forces you to focus on what your business is all about, or how you want the public to perceive you.
The way that your staffs are wearing is important. Just imagine them all running around looking just like customers.
Customer experience can be pre-designed. What do you want your customers to experience in your restaurants? This is all part of the branding strategy as well. With that, your staffs will have a better guideline to deliver your restaurant’s brand promise and image during their service.
Building your restaurant brand identity can have a great impact on your business’s performance. Your goal should be building your restaurant’s identity around your target customers base on their general preference, age, spending power, and interest. Conduct a survey to understand who your target customers are, and then build your brand around what they are interested in. Match this information with your brand image and reflect in your restaurant’s marketing promotional material on your social media pages, websites and local business listing site.
If you know more how to develop your restaurant’s brand identity, please comment in the box below. You may also interested in 13 Affordable Ways to Bring More Customers to Your Restaurants/Café